Steinlegger
Steinli
New brand identity and website for a family business in gardening and stone landscaping.
A new chapter, built on stories
Every brand tells a story — and Steinlegger Steinli is no different. Kristian Steinli, from Grimstad in Norway, reached out to develop a new brand identity for the family business. The company, which specializes in gardening and stone landscaping, was founded by Kristian's father, who takes pride in the quality, efficiency and strong family tradition the business continues to build on.
Tradition with new energy
The moodboard for Steinlegger Steinli is built on the balance between past and future. It reflects the family tradition that shaped the brand with strength and craft, while highlighting Kristian's modern and energetic vision — as he takes the lead and repositions the company with both elegance and vitality.
Design that reflects your essence
Although the company is well known in the region for its services, the previous visual identity did not reflect its real expertise. We developed a sophisticated brand identity that honors the family's tradition in the town, while embracing the modernity and energy Kristian wants to bring to the company in this new chapter.
As part of the project, I also designed and developed a website that strengthens the brand's positioning and gives a clear and accessible presentation of their services.
